Michael Gallagher, president and CEO of the Entertainment Software Association, wants everyone to know that video games are not child’s play and his organization is primed for play in the big leagues, despite the relative youthfulness of his industry. “We’re still in this evolutionary phase of cultural acceptance,” he said, likening video games’ reputation to that of comic books and movies. “I think we are right at the edge of it. Our mission … is to go right through it; that we become accepted on that level as other forms of media.” Data seems to favor Gallagher’s idea. According to ESA’s “2009 Essential Facts About the Computer and Video Game Industry,” the average… Read More